In SHEER , we believe everyone deserve a great timepiece. That is why it should be well designed, and well built with premium material. Also, it should be priced reasonably so it's accessible to many watch lovers out there.  Hence, we made it our mission, to build a brand that resonates this belief.


Established since 2016, we started humbly, based in Kuala Lumpur, Malaysia. With overwhelming support from satisfied customers around the world, we then decided to embark on a journey to build our own watch brand - SHEER. This is because we want to build watches that our customers really want, and carries our unique personality.


We strive to make our watch designs relevant with every style in the modern day. Hence we are open to all types of watch, and constantly building  new designs that would make our customers proud.

Rest assured that we are involved in every aspect of our watchmaking, ensuring that the timepiece that arrives at your hand are in pristine condition and build quality. 
We also welcome feedbacks from our customers around the world, to improve and spark new designs in the near future.


We believe that subtlety is the greatest form of aesthetics. Although the core of a watch is equally crucial, but in the present society, watch is no longer just a functional instrument. Rather, it's an expression of who are you, and what you believe. Hence, we insist, that every timepiece we built carries a story, represents a character, and compliments a style.

"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language." —Miuccia Prada