In SHEER , we believe everyone deserve a great timepiece. That is why it should be well designed, and well built with premium material. Also, it should be priced reasonably so it's accessible to many watch lovers out there.  Hence, we made it our mission, to build a brand that resonates this belief.

Established since 2016, we started humbly, based in Kuala Lumpur, Malaysia. With overwhelming support from satisfied customers around the world, we then decided to embark on a journey to build our own watch brand - SHEER. This is because we want to build watches that our customers really want, and carries our unique personality.

We strive to make our watch designs relevant with every style in the modern day. Hence we are open to all types of watch, and constantly building  new designs that would make our customers proud.

We believe that subtlety is the greatest form of aesthetics. Although the core of a watch is equally crucial, but in the present society, watch is no longer just a functional instrument. Rather, it's an expression of who are you, and what you believe. Hence, we insist, that every timepiece we built carries a story, represents a character, and compliments a style.